Barangay Poblacion belongs to Makati City's first district and a member of the Northwest Cluster or Cluster 3 of Makati. Poblacion has a total land area of 1,034,200 sq.m., that is 3.80% of the total land area of Makati. 3.20% or 17,120 of Makati residents live in Poblacion, or 17 residents per 1,000 square meters.
Barangay Poblacion is the first settlement of the City of Makati. In fact, when one mentions San Pedro Makati during the pre-war period, it indicated Barangay Poblacion. Since it was the original community of the town, it became the center of the local government and has remained as such, today.
Barangay Poblacion is also known as Makati’s Heritage District. In 2006 and 2007, local and foreign urban planning consultants and other public and private sector partners conducted a Cultural Mapping Report of the Heritage of Poblacion last, through the grant of Instituto Cervantes Spanish Program for Cultural Cooperation.
However, based on its existing land use, Poblacion is still predominantly a commercial area. It houses the upscale mixed-use development - Rockwell Center and A. Venue Event Mall.